Responsive Website Design and Online Marketing Benefits

In this technology world, you need to update your marketing strategy with the advancement of new platforms. In 2009, Morgan Stanley, one of Fortune 500 company, made a prediction of rise in popularity of ‘Mobile Web’ compared to ‘Desktop PCs’ by 2014. Being in a competitive market, you should keep your website responsive and mobile friendly.

If you are still not considering mobile web traffic in your analytic data, you are losing significant revenue (for sure). Although mobile web technology hasn’t overtaken the desktop, according to comScore data, there is significantly mobile traffic increase in 2014 compared to 2013. You should keep your eyes from where new customers are approaching your website – it may be from tablet or smartphones or Desktop etc. So be prepared! Now let’s learn more about responsive web design and how it will benefit your online marketing strategy.

What is Responsive web design?

Matt Cutts (Head of web spam team at Google) provides a great, non-technical explanation: “Responsive web design just means that the page works totally fine whether you access the website URL with a desktop browser or whether you access that URL with mobile browser,”.  Matt Cutts also said – “Things will rescale, the page size will be taken into account.”

There is no separate version of mobile sites, tablet or Desktop versions in Responsive web design. Website should open flexibly with any respective device. Responsive web design allows any visitor to access website with best readability on all their favorite digital devices. Also it gives amazing control and creativity to apply for your website.

With Responsive web design your whole website remain same except CSS code it will change as per device browser.

User-friendly content management system (CMS ex: wordpress) is quite helpful for responsive web design. There are many ready-to-go designed templates available, which saves your time / money compared to [unlike] custom design.

Smartphones, tablets & many more devices have changed the approach toward design and user experience. Users now interacting with websites on smartphones and tablets are not the same as doing that on a desktop computer monitors. Id Website opens as desktop view having to zoom in and out to find the content you’re looking for it give bad user experience. While, content is king and discoverability of content are foremost success metrics.

User experience is one of the main reason to go with responsive web design. Now let’s talk about SEO benefits of Responsive Web Design!

1) Google Recommendation

Google recommended responsive web design as website will be common on mobile / traffic / PC. This is best way to focus on web as well as mobile users. Also, Google favors mobile friendly website for mobile search. It helps in achieving keyword ranking in mobile search.

2) Usability:

Google want to deliver best and relevant results for their visitors for any of the search term. Google will make note of immediate return to their SERPs, considering no useful or relevant information on the website. In this case, bounce rate of the website increases and your ranking will drop.

Visitors will read and share all the content they want and on whatever format they are accessing with a responsive web design

3) Duplicate Content:

There is no chance to get hit by Panda algorithm for the duplicate content in desktop, tablet or mobile version of website. There is only one URL for any webpage in all digital devices.

4) URL Structure:

Responsive websites have common files/folder for all the digital devices (mobile, tablet or PC). This makes easy for Google to index the webpages as there will be only common set of pages/files. As per the user experience is concern, this design works best with all devices and Google trust value increases.

5) Mobile Search Ranking:

There is a special preference for all devices compatible websites in the new mobile ranking strategy of Google.

With the increase in smartphones usage, there is a prediction of increase in mobile search. It may overtake desktop search queries in 2015 as according to BIA/Kelsey analysis. Responsive web design will help in achieving this.

6) Link Earning:

With responsive web design, back links are common for mobile version and desktop version of website. So the link juice from one URL to another will flow same in all formats of Digital Devices.

7) Local Search Benefits:

Smartphones have facility of Maps and phone call number. Visitors searches on web browsers for the local shops as per their need. This helps increase in shopping or inquiry about your product and thereby mobile traffic and ranking.

8) Bounce Rate and Trust Factor:

A responsive web designed site solves the problem of high bounce rate by showing same content on the desktop / mobile / tablet site. Google will interpret high bounce rate as like visitors are not interested in the content of the website. This leads to reduction in Google Trust as well as ranking drop.

9) Reduced Page Load Speed:

Page load speed is one of the keyword ranking signal in Google Search Engine as it impacts user experience. Visitor searches something on Google Search engine and if the clicked link takes time to open – it is not best for business.

Responsive web design have CSS media queries that work on respective different devices. It helps in reduction of loading time as per device.

10) Awesome User Experience = Natural Social Signals:

Responsive web design allows visitors to read and share the website content in any digital devices. Anyone can see the same shared content on social media on any of the digital devices with almost same loading speed. This helps in earning great number of social signals for your website.

Conclusion:

Going for Responsive web design for your website is a big challenge. But it will definitely put you one step ahead of your competitors. Increase in mobile traffic is a bonus. This is the age of smartphones! Keeping your website updated with latest technology will help you in your online business.

Notwithstanding how attractive and responsive your project is, you’ll definitely need quality web hosting to locate it online. This is where Softsys Hosting solutions come into play. Choose from the extensive selection of shared, VPS anddedicated hosting services and take your website to the next level of performance.

Cloud Servers or Standard VPS for Ecommerce Web Projects

Standard VPS Hosting vs. Cloud Solutions for Ecommerce Projects

There are various web hosting plans available on the Internet to host your website or your ecommerce online store. Some of available hosting choices offer discount coupons too and can save hosting budgets dramatically. For a developer or seasonal web hosting customer, selecting the best web hosting plan is rather easy. But for any newbie, it is confusing to understand these web hosting features & choose the most suitable one at an affordable rate.

Common web hosting choices based on Linux and Windows platforms:

1) Shared Hosting.

2) VPS Hosting.

3) Cloud Hosting.

4) Dedicated Servers.

Burning question is how to determine the best web hosting option out of these?

1) Shared hosting is enough to host any small scale business website.

2) If you own a mid-sized website, go for either standard VPS Hosting or cloud hosting.

3) And if a website boasts huge images / videos and uses extensive server resources, dedicated hosting is your only option. No doubt, fully redundant cloud hosting can also be a viable choice.

So, now let’s talk about the best web hosting plan to host any ecommerce website. How to determine the best option for ecommerce project?

Standard VPS

VPS hosting is ideal for small business websites as it is one of the best value for money. It allows you to configure a server with the much needed features and is easy to manage. VPS hosting comes with customization facilities and complete control features.

Now let’s talk about how vps hosting will fit ecommerce hosting needs. Going for vps hosting with managed level services & SSL certificates is recommended for any start-up or established projects. Going for a web hosting company with the managed service level will solve all the problems related to your server. Additionally, an SSL certificate helps in secured transaction, preventing the hackers from entering your website.

Cloud Hosting

Instead of being a traditional single unit server, cloud hosting operates from many servers simultaneously. Each individual server includes its own OS and can be easily customized. Cloud VPS plans are scalable on-the-fly. Any number of resources such as CPU, RAM, and storage space, etc. can be added at any given time frame and here there is no need of migrating your server.

Summary

With cloud VPS you pay for the resources used only, while with standard VPS hosting, you have to pay some fix amount each month. If a website is getting heavy traffic, cloud vps is the best option, while traditional VPS won’t meet all you requirements. Choose from cloud servers or standard VPS the one that will better suit your current and future goals.

Windows VPS vs. Linux VPS: Getting the Most Out of Your Web Hosting Account

When it comes to choosing the best hosting option for your needs, it is important to note the difference between virtual private server interfaces running on popular operating systems. Although launching a virtual private server on Linux and Windows can be somehow similar, there are certainly some differences on either system. Here’s a rundown of some of the top pros and cons that you can face by choosing Linux or a Windows-based server:

Linux VPS

Linux is open source software and you can find this operating system anywhere for free. Linux based servers are known for their amazing ongoing performance and uptime. They’re fairly easy to adapt, but it may require a little more technical knowledge as the OS isn’t quite as intuitive as a Windows-based system.

Some of the top Linux pros:

  • Its free and open source.
  • Works well with PHP and other open-source applications.
  • Lots of OS versions, including Debian, Ubuntu and more.
  • Fantastic integration with cPanel.
  • Less load on the servers with SSH access which grants greater control level.

There’s really only one major con of the Linux system:

  • SSH management for Linux VPS isn’t as easy to work with as the Windows interface.

If you have the tech skills to manage a Linux-based system it can be an affordable VPS hosting option with lots of open source compatibility.

Windows VPS

Windows offers one of the most intuitive systems for reliable VPS hosting meaning that even someone with very little in the way of a tech background can get up and running after paying a licensing fee. Windows database server hosting and large Windows VPS are available in US, Europe, Asia and the rest of the world. It is a great OS as it offers fantastic integration with other Windows-based software and scripts.

Main Windows pros:

  • Easy to manage with low IT skills. Great graphical interface similar to regular Windows XP.
  • Full integration with Scripts from ASP or ASP.net.
  • Ideal for fans of MS SQL databases.
  • Massive amount of support and tutorials from Microsoft with regular security updates.

The main Windows cons include:

  • More expensive to operate and buy licenses.
  • Doesn’t have the same ease of integration with open source applications.
  • Does not support cPanel.

If your business heavily relies on Microsoft-based products, a Windows-based VPS is probably one of the best options for you although it can be more expensive to run.